Full Material Responsibility
Full Material Responsibility (FMR) is a principle that can guide our journey from a linear “stupid product economy” that is unsustainable and inefficient to a circular “smart service economy” with zero waste and in harmony with nature.
Several companies have already implemented elements of what a smart service economy would look like.
Check them out:
Rent the Runway & Designer Clothing
Angaza (coming soon)
Anglian Water (coming soon)